Your website and printed marketing materials can only go so far in conveying your brand and what you are offering to guests or visitors whether its a luxury lodge, tourist attraction or cultural experience. To a degree they are static. Making your brand and product really LIVE and creating a brand personality that captures imaginations and draws your audience to you, requires something more.
Blogging and social media help achieve this extra piece of magic! We live in an age where everyone is online and where we look to friends, peers and the public for their views and recommendations. Expert blogs tease out and explore the REAL detail. This is how we build our trust today - not through sales materials and pretty brochures but via the opinions of real people having real experiences. If you can build trust among your target audiences (potential guests and visitors) you will build a strong reputation and in turn, new and repeat business and onward recommendations to others.