Your visual brand is your statement to the world of the impression you wish to create. Developed and designed well it will drive the exact perception you want to build of your product or service offering. It can also help to convey your core values and tell your audience exactly what you offer. This is vital if you want to secure tour operator representation and confidence among prospective customers.
Brand though is about more than your logo and strapline. Imagery, video, written and spoken tone of voice are all part of the brand experience. Beyond that of course is ensuring that everything you convey in your visual and written brand is delivered in reality to ensure that the experience of the customer is consistent at every touch point - i.e. at every point the customer comes into contact with your product or service offering. This starts with their buying experience but could include their travels with you, their stay at your lodge or their experience of your activity, and of course continues after their return home in how you follow up with them and keep them coming back for more.