People do as much as 80% of their research online before they proactively seek to make a purchase of any kind. Building brand awareness, credibility and confidence among prospective customers is hard and takes time. You want to be sure that when someone is ready to purchase (or partner for representation) it is you they choose. We help form and articulate product and service propositions and create award-winning content across product marketing, sales tools and materials, and customer communications.
Creating Compelling Content.
Communicating clearly, effectively and regularly with your customers and prospective markets is critical to capturing their attention. Building awareness of your brand and what you offer and persuading them to take action and engage with you whether via your website, blog, social media, campaigns, offers or events are fundamental to building both market presence and revenue generating opportunities.
Tambula Content Service
At Tambula our content marketing team will work with you to understand and articulate the key selling messages relating to your offer whether it is a tourist attraction, luxury lodge or cultural activity, in the context of Uganda and the 'hooks' that really sell it as a destination.
With the messages agreed we can then get maximum value from that work, using it to fuel your website, newsletters, blogs and social media channels going forward.
We find this is an area where our customers often struggle to find the time (and the people) to create and post content. We can help by having both the skills and the resources needed to create and maintain the momentum.
Comments from happy customers
Great blog content!.
“Sharon is absolutely hooked on Uganda and it shines through in her blog content. Her travels in Uganda give her the real insight and experience required to create written content that is compelling, exciting and a buzz to read ”
— Donna Robins, The Gorilla Safari Company.
Just the help we need
“Sharon and the Tambula team are starting to build a some great content for our website and social media channels. It is something we know we have to do, regularly, to build momentum but just don't have the time ”
— Evelyn Habasa, Ride 4 a Woman.