As a growing business, you will look to engage with new markets, products, services and opportunities. You will, we are sure, want any spend to be focused on the right things. Urgency to grow can lead to costly delays through 'random acts of marketing' and a focus on potentially the wrong new product or service. We suggest that you don’t just ‘do’ but think first. Understand your goals, audiences, market opportunities and constraints and align activity accordingly. Find the best resourcing option and ensure activity dovetails tightly with the other core functions of your business to deliver value on an ongoing basis. We help you slow down to speed up business growth.
To get the best out of any marketing investment it makes sense to take the time to give some thought to the current situation you and your business are in; what are the strengths and weaknesses of your tourism product or service offering? What opportunities are there to expand or improve? And what threats exist in the way of competition, the economy, the weather, your location and more. That in mind consider your goals - who do you want to build market awareness with? What brand impression do you wish to create?, What occupancy rate are you aiming for? And so on. Then you need a plan of action - the product and service improvement programme, marketing activities, timelines and associated costs that will help you achieve your goals within the environment in which you operate.
Delivering the Action plan
At Tambula we have delivered marketing strategies for many organisations across many sectors over decades so we know the drill! We encourage strategic thinking as it always saves time and cost later. We also understand though that you will be keen to see activity and results without too much delay so will always work with you to create a healthy balance between strategy and action with delivery!
From the people we work with
Sharon & team
“Sharon is working on our strategic marketing plan. She has identified where we should focus, where the most rapid opportunities for success are and what we can do with marketing to make an impact.”
— Denis Rubalema, Ride 4 a Woman
Extensive marketing expertise
“Sharon and the team at Tambula are experienced marketers. They know marketing strategy - how to create it and how to execute on it for success.”
— Amanda Weller, The Gorilla Safari Company
We feel blessed to have met Sharon!
“We have ambitious plans here at R4W and feel blessed to have met Sharon. She has great experience to bring, is overflowing with ideas and has the energy to deliver them.”
— Evelyn Habasa, Ride 4 a Woman
You have to know it and love it to market it
Give us a call to find out more
We are a communicative bunch, passionate about all things Uganda and would love to talk to you - please click over there to get in touch or call us on +44 (0)7796 176896