Keeping in touch with both your current and potential customers and visitors is vital if you want to maintain their attention, attract return visits and gain momentum with new enquiries. Good marketing communication uses both 'push' and 'pull' techniques. Email newsletters, bulletins and campaigns are a great 'push' technique for building awareness both of your brand and of the range of products and services you offer, whether it is accommodation, gorilla trekking tours, basket weaving or learning to dance in a Ugandan village!
Newsletters. Email Campaigns. Paid Advertising
At Tambula we can help develop a full communication activity programme. We design, develop, write and distribute electronic newsletters and build targeted email campaigns directed at your mailing list and target audience - whether they be luxury or budget travellers.
Campaigns are built to drive interaction with you, your brand and your website. They are designed to encourage recipients to sign up to your latest offer, complete that much needed Tripadvisor review or engage with your Facebook or Instagram feeds.
To really drive traffic to your website and encourage inbound enquiries we all run paid ad campaigns - PPC or Google adwords to place you at the top of Google page 1 when your target customers are searching for an adventure in Uganda. Paid advertising places you among your core competition, can be turned up or down in terms of investment at any given time and can be applied to niche search terms in line with what really differentiates you.